Situation
Elkjøp, like many other businesses that operate across a distributed shop model, has operational challenges. This extends to print management and accessibility. Printing has, to date, been handled in individual stores by Elkjøp staff.
Remote access to maintenance often required non-IT employees to manage printers and handle maintenance. The result was high operational costs and reliance on individual shops to perform printer maintenance resulting in poor efficiency.
Printix stepped in with a highly flexible print management solution that perfectly fitted a distributed operational model. In using the Printix print management solution, Elkjøp is digitally transforming the entire print experience across the company
The Solution
One of the pieces of the Elkjøp digital transformation puzzle is the rollout of handheld android devices for retail
assistant use. This is a new concept in Elkjøp shops, allowing retail staff to use mobile devices when helping customers.
Elkjøp wanted to extend the functionality of the devices to allow for ‘Print-on-the-Go’. This feature allows the likes of customer receipts to be printed off at source, to make the customer purchase experience seamless.
Printix provided the ability to easily print from a mobile device on the retail shop floor, as required. This provided enhanced flexibility in handling customers, improving the overall customer experience. Easy management of printing was a key requirement in the project. Print used to be controlled centrally.
Decentralization of print control, delegating responsibility to head office users, was important to allow easier management. Printix was able to supply this as the ‘Site Manager’ feature is a core part of the solution, providing control of printing on a per role basis.
